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Most businesses these days make use of their social media accounts to promote their products or services. Using social media accounts is also a convenient way of getting your message across to your target audience. But you cannot maximise the use of your social media account if you have not tried one important tool: the social mediaplanner. In this article, you would know more about this tool and what benefits this content calendar could provide you with.
What Is A Social Media planner?
A social media planner provides you with an overview of your social media posts. There are various ways on how you can organise the contents of your calendar either through a Google Sheet, a spreadsheet, or an interactive dashboard.
What’s great about a social media planner is that it can ensure that your posts will be uploaded in a timely manner because it shows the exact date and time when they would go live. You also get reminders of where your posts would be uploaded regardless if it’s on Facebook, Twitter, Instagram, or other platforms.
Links and tags that are also important with every post are also other features that you can enjoy when you use this type of tool. What’s more, all other relevant information will be available to you before your posts go live.
Why Should You Use A Social Media Planner?
There are countless benefits to using a social media calendar. And most business owners that have already used tools know what wonders it could provide their company. Here’s a look at the 7 top benefits of using this tool.
1. Saves Time, Keeps Your Posts Organised
One of the top benefits of using this tool is that it could help business owners save time. Since you are using a calendar online, all information that you need has already been laid down for you even before your posts go live. Additionally, since everything that you need is already in front of you, then you can also be more organised.
2. Consistency Is The Key
As a business owner, you should know the importance of consistency. The more consistent your social media posts are, the more likely you will get a larger audience of customers. Using a calendar for your social media account means that you will always have something to post at a specific time and date.
3. More Content But Fewer Mistakes
One of the common worries of business owners has to do with committing mistakes on their social media posts. But when you use a calendar, it becomes less likely for you to commit spelling and grammatical errors. Even though the tool itself cannot proofread your work, at least you would have more time to read through your posts because they are scheduled beforehand.
So, before they go live, you can already check and see if there are mistakes. After which, you can easily correct them without affecting the schedule of your posts.
4. The Power Of Strategizing
Using a social media calendar can also help you with your social strategies. Since you have already prepared your posts days before they would be uploaded, you now have more time to think of other more important things.
To make your business more successful, you might want to expand your reach and market. You can think of ways to do this on top of making other important decisions. All these things you can finally do because you have more time on your hands.
5. Know What’s Happening Across the Globe
Since most social media calendars provide you with importance across the globe, you would know when to time your posts. For instance, the Super Bowl always takes place in February. So, if you want to post anything related to the sport, this is the month when you should do it.
Of course, there are countless other important dates around the world. And all these are worth remembering with the help of this tool.
6. Quality Content That Works
When we say quality content, we do not just mean clear texts and captivating visuals. Instead, quality content means a social media post that translates to more followers or customers. And this is another thing that you can enjoy when you use this type of online tool.
7. Improve, Improve, and Improve Some More
With more time on your hands and less stress in your head, the more likely you will be able to improve your posts. Over time, you would know what works and what doesn’t. You will also get an idea when specific posts get more traction compared to others. And when you do, you can easily know what you should improve on.
Of course, you also need to know other important things when it comes to creating a social media planner.
- Review your social networks and content
- Decide on what social media platform to use
- Choose your important dates
- Create a content library
- Organise your workflow
- Draft your social media posts
- Be open for feedback and review
- Schedule and publish your posts
If you are new at using this type of tool for your business, there’s no need to worry about anything. After all, most social media calendars are easy and convenient to use. So, even without enough background, you can easily figure out all the things that you need.
Parting Words
Once you become used to using your own calendar for your social media accounts, do not be afraid to explore other options. You might want to use your calendar on a different platform and see how this benefits your business. Or you might also want to try a different tool or app. At the end of the day, you need to go for the option that would work best for you and your business.
Also read How to Organize Your Emails Effectively and Save Time
