Tradeshows, marketing events, and business conventions pretty much became obsolete for almost two years. The COVID19 pandemic forced event organizers to cancel or postpone all physical events. During this period, many organizations tried to host virtual get-togethers. However, attendee engagement at such online events is usually pretty poor.
Thankfully, tradeshows and marketing events are set to regain their importance now that pandemic-related restrictions are slowly ending. Brands must be prepared to attend and capitalize on these events. A good showing at a tradeshow can help your brand grow in three important ways –
- You can engage your existing customer base.
- You can find potential customers who are dissatisfied with their current providers.
- You can attract event attendees to your company’s new products, services, and offerings.
However, brands need to make a strong impact on the attendees at their tradeshow booths to enjoy these advantages. To do so, they need high-quality promotional materials. The best brands always use custom-printed pop-up tents to promote their brands at such events. Buying and using a personalized pop up tent can give your brand a big boost at tradeshows.
However, buying these customizable tents isn’t easy. Brand leaders often make silly mistakes and end up with tents that don’t look good or are too big/small. The goal of using these tents is to make the strongest impact on the event attendees. Here are three silly but common mistakes that prevent several brand leaders from attaining this goal –
Mistake #1 – Not Assessing Your Space Limitations in Advance
Every tradeshow will have a different setting. Your brand will receive different amounts of space at different tradeshows. When finalizing your brand’s space at these events, know exactly how much space is designated for you. Use this measurement to purchase appropriately sized pop-up tents.
- If you have minimal space, opt for 5” x 5” pop-up canopy tents.
- If you have more space, opt for tents sized – 10” x 10”, 10” x 20”, or 20” x 20”.
The best way to overcome this tradeshow space-related dilemma is by owning multiple custom-printed tents of different sizes. These promotional tents are cheap. They can be used in different settings. Owning a bunch of branded tents makes total sense for modern-day brand leaders.
Mistake #2 – Not Using Other Promotional Tools
Your custom-printed pop-up tents will have a huge impact on the tradeshow attendees. But, you’ll also need other promotional tools and accessories to make even better impacts. Some “must-have” promotional tools at these events include –
- Custom-printed table cloths
- Customized retractable banners
- Business cards
- Branded giveaways and freebies (branded keychains, cups, pens, etc.)
- Name tags for every brand representative
Create a comprehensive tradeshow marketing kit with these accessories. Place them inside your custom-printed pop-up tents!
Mistake #3 – Not Custom Designing the Tents
Your custom-printed pop-up tents should give your brand maximizing exposure at tradeshows. So, customizing these tents with your brand’s logo, company colors, and other brand-related information is very important. Or else, attendees won’t know what your brand is and what types of products/services you’re selling.
The next time you buy marketing tents, avoid these mistakes!