One of the biggest paradigm shifts in its history has been the digital transformation in automotive. The rapidly changing demands of the market, consumers, logistics and required the implementation of immediate solutions to improve communication. The latest challenges of the automotive industry and the creation of more and more digital automotive solutions such as BlaBlaCar, sonnen and Nexit are a hot topic.
The challenges of the automotive industry
The digital transformation of automotive has been supported by relevant market requirements. Due to the rapidly growing world population and rising per capita income, vehicle production must be increasingly automated. Another issue is ecology. Additional challenges for the automotive industry arise from global environmental issues. Not only is it important for the industry to switch to energy-saving technologies, safely manage production waste and use recyclable materials, but also to produce green vehicles such as electric vehicles – EVs – and hybrids. Digital transformation in automotive allows us to treat the planet better. What steps can we take to achieve this? Car sharing, eco-taxis (using vehicles that do not leave a carbon footprint), among others. Urban scooters and, of course, bicycles are good choices for improving pollution. Speaking of challenges, we cannot overlook the growing importance of cyber security .
The growing digital transformation automotive sector (like most other industries) should pay a lot of attention to this. Innovative vehicles are like super computers on wheels. Ensuring the security of the systems inside smart cars should be one of the considerations for manufacturers. Digital consumer data should also be secured in all automotive web and mobile applications. However, digital transformation must take place across all areas of the industry.
Digital solutions underpin the growth of automotive companies
What does the future hold for motoring? The most important will definitely be electric, autonomous vehicles that take you from place to place and help you via artificial intelligence during your journey. Various companies are testing and prototyping these types of vehicles. In Tesla cars, you can find an integrated driving assistant that allows you to drive without holding the steering wheel. Similar systems have been implemented in the top models of the major market leaders. As you may have guessed, digital product development is essential to the creation of smart vehicles. Drivers have always sought comfort while driving. For this reason, all modern cars should have features that allow owners to connect their favorite music apps, navigation, parking and highway payment apps, social media and other tools directly to the car’s electronic system.
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