When registering for a business, a common question that is asked is, what is a trademark and how will it benefit me. Trademarks are really important for new businesses, but also for existing businesses. Here we will focus on what a trademark is, and how it can benefit your business.
What is a Trademark?
A trademark protects the branding of your company. It protects your unique name, branding, logo, fonts and sometimes even the colors that you use for the branding of your small business. This will show that your branding is specifically yours, so that other people cannot use it. Trademarks will eventually lead to brand recognition because no one else can use your branding or anything like it in any way, shape or form. Your trademark will last for 10 years, but after the 10 years, you will need to renew it, in order to keep it.
How to Register for a Trademark
To register for a trademark, there are many steps that must be taken, and it can be a very lengthy process. The first step is to search through the trademark database to make sure that your idea has not already been used or is already in use, or to make sure that one that is like yours is not already taken. Then you will need to fill out an application to apply to get your trademark. Idaho trademark attorneys are a good resource if there are any questions about the trademark registration process, or just with trademarks in general. They will help you through this process and answer any questions that you may have. The next step in obtaining a trademark is to apply to the Federal Trademark Protection. A fee will be incurred at this point in the application process. Lastly, the trademark must be approved to get all the protection.
Should Your Small Business Register for a Trademark?
Many people have the belief that trademarks are only necessary or beneficial for global companies, but that is not the case. Every business global, or small business will greatly benefit from a trademark. Most small businesses trademark their brand logo, as that is the main part of their branding, but other things that can be trademarked include unique words, colors, packaging, or even sounds where that is applicable. As a small business, you may not need all these trademarks, or want to go through the process of trademarking all these things, but the brand logo is a good place to start. It is important to make sure that the logo and the branding is unique, because that gives you as a small business owner an edge over another company. It gives you more intellectual property and makes your branding harder for others to copy.
Although the process of applying and registering for a trademark is lengthy and can get complicated at times, you do not have to do it alone. Idaho trademark attorneys are here to help you with all your trademark needs. Registering a trademark is important in protecting your intellectual and creative property.